SMS has made communication convenient in the recent years. Personal communication became easier and marketing communications became more beneficial to companies. When we speak about mobile marketing, we must pay special attention to SMS marketing since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such an efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects.
SMS has higher open rates than emails. They are opened within a few seconds upon receiving and customers are more likely to be aware of things that interests them. SMS has an advantage like none other, it can reach anyone anywhere anytime. This included, it becomes the most desirable option for marketing. Bulk SMS is used to promote and improve sales. Continuing relations with customers is imperative and including them in everything new is favorable.